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Radix Labs

Branding & Web

Could your lab do more for you?

The team over at Radix Labs are ushering in a new era of no-code lab automation for the life sciences. Their software suite provides scientists with an intuitive drag-and-drop interface to build and repeat complex lab protocols, automatically record data output, and dynamically coordinate and schedule protocols from machines of different vendors. The technology powering the Radix suite is thoroughly complex and provided the challenge in communicating their system in an approachable manner to for other researchers, engineers, and enterprise specialists.

The project focused on the human side of science and building trust from the get-go that Radix is here to improve the lives and results of everybody on the lab floor. The visual brand system emphasizes collaboration, motion, and energy with expressive faces and action. Bold colours and warm contours bring a friendly feeling to visitors while additional lottie animations highlight how Radix is integrated into the lab.

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