Compassion Research Lab

To complement the Compassion Measure, Dr. Sinclair needed a companion site that could share the principles of compassion with a broader audience. The vision was to show how compassion extends beyond clinical care and into everyday life with a tone that felt inviting, warm, and universally relatable. We decided to use animals as the central metaphor, creating a visual system that highlights compassion through simple, natural interactions.

I led the project’s content and design strategy, starting with the website copy and structure. This formed the foundation for an illustrated narrative of forest animals helping one another, a visual shorthand for kindness across differences. These scenes established a new visual identity that balanced empathy and playfulness.

Building on the success of the website, we developed a series of animated explainers exploring the four domains of the compassion model. Each short introduced new animal characters and stories to deepen engagement. The project has since become a cornerstone of the lab’s outreach efforts, sparking continued interest and collaboration.

Learn more at The Compassion Research Lab.