Calira

As part of a full company rebrand from Clustermarket to Calira, the team needed a new website to reflect their updated identity and improve user engagement. The goal was to better guide visitors through the platform’s many capabilities and company events in a more intuitive way.

What started as a refresh became a full rebuild once we realized the existing structure couldn’t support the new content strategy. Working together with the marketing director, I redesigned the site architecture, built page layouts around the new messaging, and integrated the refreshed brand system throughout the design.

After finalizing the wireframes, I transitioned into Webflow development. To empower Calira’s internal team, I built a scalable multivariant component library with nested layouts and a flexible CMS that made future content management intuitive and fast. The result was a modular system where content blocks could be easily rearranged or restyled while maintaining visual consistency across the site. Each CMS — including changelogs, webinars, testimonials, case studies and more — was refactored to match the redesigned layouts.

Throughout the site, I implemented microinteractions to guide focus, reinforce hierarchy, and keep users engaged as they explored deeper into the content. This project marked a full transformation—from brand to structure to implementation. By rethinking both the design and system foundations, we built a site that’s visually cohesive, easy to maintain, and ready to support Calira’s growth.