Self-driving cars that drive more than themselves
Uber’s Advanced Technologies Group (ATG) pushed the boundaries of machine learning and robotics to shape the future of autonomous vehicles. As part of their presence at scientific conferences and major events such as SXSW, Inmar and her team wanted a presentation style that stood apart from traditional academic decks. We developed a playful visual system built around a mascot meaningful to Inmar, adapting the character across multiple thematic directions to support complex topics with personality.
The audience, ranging from researchers to global tech leaders, responded immediately; the first question wasn’t about the research, but about the visuals themselves.
Beyond the slide art, I produced animations illustrating core LLM processes, from camera-based situational assessment to more abstract representations of convolutional neural networks. The visuals created memorable conversation starters and continued to draw attention long after the sessions concluded.
